HomeMy WebLinkAbout09/09/2008 COW minutes
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COMMITTEE OF THE WHOLE MINUTES
SEPTEMBER 9, 2008
I. CALL TO ORDER
The meeting was called to order at 7:04 p.m. in the Village Board Room of Village
Hall, 50 South Emerson Street, by Mayor lrvana Wilks. Present at the meeting
were: Trustees Paul Hoefert, Arlene Juracek, John Korn, Steven Polit and Michael
Zade!. Staff present included Village Manager Michael Janonis, Assistant Village
Manager David Strahl and Public Information Officer Maura El Metennani.
II. ACCEPTANCE OF MINUTES
Approval of Minutes of August 12, 2008 motion made by Trustee Hoefert seconded
by Trustee Korn. Minutes were approved.
Approval of Minutes of August 26, 2008 motion made by Trustee Korn seconded by
Trustee Juracek. Minutes were approved.
III. CITIZENS TO BE HEARD
None
IV. MARKETING PLAN UPDATE
Public Information Officer Maura EI Metennani spoke. She provided an overview
of the Marketing Plan and the process that took place in May 2008 including the
shareholder meetings.
Consultant Fran Guziel spoke. She provided information to the Village Board
regarding the focus of the target markets consisting of a position statement which is
the illustration of a unique selling point as in the example of "Right Place.. .Right
Time". She also stated the task was to symbolize Mount Prospect with a unique
logo illustrating a rising sun and the need to include a tag line that was universal to
all that saw it as in the example of "Be a part of it!"
Maura EI Metennani provided an overview of the survey of the tag line that took
place with various businesses, at the Blues Fest, at an information desk at the
library, the web site and the Downtown Merchants Association. She stated "Be a
Part Of It" had a 64% favorable response with 'Right Time Right Place" having a
43% favorable response rate. The business response was more favorable to "Be A
Part Of It" and general comments included a positive initiative of what is happening
in longer term and forward thinking. She also reviewed marketing tag lines from
other municipalities and found this suggestion for Mount Prospect to be unique to
Mount Prospect. It was also mention that the Public Works Department services
were highlighted through many of the survey comments.
She is recommending a marketing budget for 2009 of $71,000 for additional ads
and marketing in addition to different levels of marketing opportunities depending
on the money available for such efforts.
General comments from the Village Board members included the following items:
· Several members were appreciative of the additional research and
understood the tag line usage.
· There was discussion regarding determining a specific color scheme per
event with the use of the logo and tag line.
· It was also suggested that standards be created to determine the use of
the logo for specific purposes and the process for getting entities to utilize
the logo.
· It was suggested the Village use local businesses in town for marketing
purposes and consider prioritizing expenditures based on the exposure of
specific target markets.
· There was a concern expressed regarding the expenses for the branding
opportunity and the need to avoid confusing people with a lot of
differences in colors and size of different logos.
· It was noted that it was critical that any symbol used is specifically
identifiable to Mount Prospect and even if it is a unique logo for marketing
purposes it should be consistently highlighted or utilized,.
Consensus of the Village Board was to utilize the logo and tag line of "BE A PART
OF IT" for future marketing purposes.
V. VILLAGE MANAGER'S REPORT
Coffee with Council on September 13 in the Community Center is scheduled from
9:00 a.m. to 11 :00 a.m. Also a 911 ceremony is scheduled at 9:00 a.m. inside
Public Safety building.
VI. ANY OTHER BUSINESS
Trustee Korn and Juracek attended a meeting at Harper College to explore the
opportunities that Harper has to get more Mount Prospect participation and the
services the Harper College provides.
VII ADJOURNMENT
Meeting adjourned into Closed Session at 8:15 p.m. Meeting returned from Closed
Session at 8:38 p.m. and immediately adjourned since there was no further
business to discuss.
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DA VI D STRAH L
Assistant Village Manager
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