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HomeMy WebLinkAbout3. Downtown Wayfinding Signage Program - Phase 1TO: FROM. DATE: SUBJECT: Village of Mount Prospect Mount Prospect Community Development Department MEMORANDUM DAVID J. STRAHL, ACTING VILLAGE MANAGER NELLIE S. BECKNER, SENIOR PLANNER OCTOBER 5, 2015 DOWNTOWN WAYFINDING SIGNAGE PROGRAM — PHASE I: COMPLETED DESIGN PACKAGE The Downtown Implementation Plan includes a recommendation to implement a wayfinding signage program. Wayfinding, such as directional signs, information kiosks, and gateway signage is designed and scaled to direct both vehicular and pedestrian traffic to downtown services, shops, parking and transit. In March 2015, the Village selected Media Objectives as the lead consultant for the wayfinding sign design process (Phase 1). Phase II of the wayfinding sign program would take the completed sign design package created by Media Objectives and open it for bid to sign fabricators through a Request for Proposal (RFP) process. STEERING COMMITTEE AND PUBLIC PARTICIPATION A steering committee was established to ensure a variety of stakeholders were able to provide feedback throughout the wayfinding sign design process. The steering committee met on four separate occasions to review Media Objectives progress. The steering committee includes the following members: • Dawn Fletcher -Collins, Executive Director of Mount Prospect Chamber of Commerce • Chad Busse, Mount Prospect Downtown Merchants Association President • Chris Bozonelos, Mount Prospect Downtown Merchants Association Board of Directors • Tom Zander, Mount Prospect Downtown Merchants Association Board of Directors • Peter Adreani, Noorwood Builders • William Cooney, Director of Community Development, Village of Mount Prospect • Nellie Beckner, Senior Planner, Village of Mount Prospect In addition to feedback from the steering committee, Media Objectives also met with representatives from the Mount Prospect Public Library, downtown business owners, and the Mount Prospect Public Works Department. PROCESS OVERVIEW To kick off the project, Media Objectives and the steering committee worked together to identify downtown points -of -interest and discuss design options. On-site analysis related to existing signage and traffic patterns was then conducted by the consultant. A report of their analysis and resulting recommendations was created; this data was used to assist the consultant in determining sign locations, wording, and style. Two preliminary sign design packages were presented to the steering committee and to the public for feedback. A presentation by Media Objectives was held during a \\vfl\v0l hcdS\plmi\memos4015\wayf nding signs-dcsig��pnckngc I0415-30doc.c Wayfinding Signage Program — Completed Design Package October 5, 2015 Page 2 general meeting of the Downtown Merchants Association, and an on-line survey was created to determine which characteristics of each sign package were favored. Using the resulting feedback, Media Objectives further refined the sign design, including details such as colors, font scheme, graphics, and Village -inspired icons. Sign locations were refined with a comprehensive walk-through of the downtown. The resulting document is a single, completed design package which includes cost estimates for the each sign type, as well as specifics such as fabrication materials and wording proposed for each sign. CONCLUSION Media Objectives completed a thorough analysis of the downtown's signage needs and responded to those needs by creating a unique wayfinding sign design package. They were responsive to the feedback presented by the steering committee and members of the public, and incorporated a variety of opinions into one cohesive sign design. The sign styles, design, and locations address the goals of the wayfinding program, allowing visitors and residents to quickly and easily find parking, shops, and other points of interest within downtown. The signs are functional and aesthetically pleasing; they are adaptable to future development within the downtown and help create a sense of place. The committee is looking for the Village Board's support of the sign design package so that we can proceed with an RFP for the fabrication of the signs. It should be noted that the committee is not proposing that the Village install all of the signs at one time, rather that a phasing program be utilized to maximize the impact of the signage and to budget accordingly. The 2015 Budget includes $200,000 in TIF funds for the design and installation of the wayfinding program (page # 313, account # 022.40.90.00.0.710.636.028). Economic Development Program funds (Page # 161, account # 001.40.01.00.0.150.536.001) would be utilized to fabricate and install wayfinding signs located outside of the TIF district along Prospect Avenue and other proposed locations. Please forward this memorandum and attachments to the Village Board for their review and consideration at their October 13, 2015 meeting. Staff will be present to answer any questions related to this matter. I concur: William J. Cooney, AI P Director of Community Development \\vfl\vh I hcdMplan\mcmos\2015\wa\finding signs -design package 104)5-30.doc< VILLAGE OF MOUNT PROSPECT DOWNTOWN WAYFI N DI NG STRATEGY VILLAGE BOARD REVIEW October 13, 2015 Media Objectives at Volerio Dewalt Train Associates 0 2015 Media Objectives VOMP Downtown Woyfinding Strategy: Village Board Review • 2015.10.13 www.medio-objectives.com Contents Overview System Overview In Application Budget 0 201.5 Media Objectives VOMP Downtown Wayfinding Strategy: Village Board Review 2015.10.13 1.0 Overview © 2015 Media Objectives VOMP Downtown WoyFinding Strategy: Village Board Review • 2015.10.13 Overview 1.1 PROJECT STATEMENT To develop a comprehensive, functional, and distinct wayfinding signage strategy that assists with navigation throughout downtown Mount Prospect. The system will create a sense of place and provide citizens and visitors (motorists, pedestrians and bicyclists) with clear directions to parking, points of interest, general business areas, special events, and Village services. 2015 Medio Objectives VOMP Downtown Woyfinding Sv.tegy Vilinge Board Review • 2015.10.13 Overview 1.2 INITIAL RECOMMENDATIONS IW 0441 arm S. �7 r - ---------------- -4 --y-*-------i i 1�1` I1 MONTH L ---------a-- -- 0 2015 Medio Objectives VOMP Downtown Wayfinding Strategy: Village Board Review - 2015.10.13 Public Right of Way eMunicipal Buildings ■ Buildings Surface Lots Greenspace Schools rw9 � s Downtown Boundary • Integrate cohesive strategy throughout the downtown • Improve the entrance experience into the downtown • Clearly identify parking locations and regulations • Clear direction to points of interest • Set an appropriate sense of hierarchy and scale • Integrate pedestrian maps/directories into wayfinding • Provide a "bread -crumb" approach to wayfinding • Provide a flexible system which accounts for updatability • Create an improved sense of identity and place • Utilize existing infrastructure when at all possible Overview 1.3 CONCEPT DESIGN It is impossible to fully capture the culture of a place in a sign. Rather than try to achieve this unattainable task this system does the next best thing, sets up a framework for the city that helps residents and visitors alike truly "experience" the Village. Through the use various vehicular and pedestrian signage the system showcases the many events and sites the village has to offer. Placemaking signage along the major connection streets help better define the downtown area, while giving abstracted illustrations of what being in the city is like. awn Woyfinding Strategy: Village Board Review • 2015.10.13 Overview 1.4 PLACEMAKING + WAYFINDING r^_ r jPi rr#�rrtr+�i Fts r+x+rrrrtrr*rt !'per rr*r+ EXPERIENCE MOUNT PROSPECT • Illustrations draw inspiration from happenings and elements of Mount Prospect • Works to showcase the unique personality of the Village • Direct connection to the pictographs utilized throughout the wayfinding system elements • Creates interest and subtle storytelling while not being hyper specific • Helps to provide a layer of placemaking to the downtown that could extend into other aspects of the Village UNDERSTAND MOUNT PROSPECT • Custom maps outline the points of interests • Graphically represent points of interest and village landmarks on maps • Help breakdown the ways people can interact with the village. • Unify the village with both directory and area specific maps Overview 1.5 290 System Design 2.1 SIGN TYPES Ci 2015 Media Objectives SIGN TYPE P - PARKING �® I Parking ID - Freestanding Parking ID - Mounted Parking ID + Regulatory - Freestanding Parking ID + Regulatory - Commuter Parking Mounted 0 Designation SIGN TYPE B - VEHICULAR (DIRECTIONAL) Freestanding VOMP Downtown Wayfinding Strategy: Village Board Review - 201510.13 0 Street Parking Regulatory SIGN TYPE A - IDENTITY i Primary Gateway Gateway Banners Existing Gateway SIGN TYPE C - PEDESTRIAN (INFO + DIRECTIONAL) Primary Kiosk Secondary Kiosk Trailmarker - Trailmorker - Freestanding 0 Mounted System Design 2.2 SIGN ELEMENTS: KIT OF PARTS By utilizing a standard set of components a variety of sign layouts can be established for use throughout the Village. Signs are developed to conform with the specific consideration of each location and the content that would like to be shared. 2015 Medi. Objectives VOMP Downtown W.yfi.ding Strategy VJloge Board Review - 2015.10.13 System Design 2.3 MATERIAL SPECIFICATIONS & SIGN ANATOMY G 2015 Media Objectives VOMP Downtown Woyfinding Strategy: Village Board Review - 2015.10.13 High Pressure Laminate Panel High Pressure Laminate Panel Aluminum Water Jet Pattern • Number of panel types to utilized base on updatability of signs and budget • All hardware to be countersunk to provide a clean finish on all panels and legs • Materials selected to hold up to exterior conditions and help to prevent vandalism %crylic Panel lMaps) Extruded Painted Aluminum w/ Flush Mounted Hardware Numinum Retro -Reflective System Design Vinyl Banner (Temporary) 2.4 PANEL CONTENT ORGANIZATION 2.5 FONTS, COLORS & GRAPHIC COMPONENTS AB C D E F G H I J K L M N OPQRSTUVWXYZ abcdefghijklmn opgrstuvwxyz 1234567890.-/_ AB C D E F G H I J K L M N OPQRSTUVWXYZ abcdefghijklmn opgrstuvwxyz 1234567890.-/_ Metra Prospect Ave. Village Hall Library Post Office Owens Park Village Center 12, .ji7,75ffi.�irr.4=0� • Font family and color scheme developed to reflect a friendly yet refined experience • Custom pictographs and landmark illustrations help define the unique personality of Mount Prospect • Patterns draw from the materiality and details of the Village Downtown G 2015 Media Objectives VOMP Downtown WoyfMing Strategy: Village Board Review • 2015.10.13 System Design 2.6 x ":. •wmaa•rr X 12, .ji7,75ffi.�irr.4=0� • Font family and color scheme developed to reflect a friendly yet refined experience • Custom pictographs and landmark illustrations help define the unique personality of Mount Prospect • Patterns draw from the materiality and details of the Village Downtown G 2015 Media Objectives VOMP Downtown WoyfMing Strategy: Village Board Review • 2015.10.13 System Design 2.6 MAP STRATEGY rvo different map styles are proposed verview Map Should always have north up on sign face Presents an overview of the downtown providing reference to major points of interest etail Map Should always be oriented to the path of travel Maps should be turned on 30 degree rotation to keep fairly consistent throughout design Provides details to specific points of interest within walking distance Key plan diagram highlights your location in regards to overall downtown System Design 2.7 C MAP STRATEGY UraLLxy ■ Q 2015 Media Objectives VOMP Downtown Wayfinding Strategy: Village Board Review - 2015.1013 System Design 2.8 DIRECTIONAL FINS Village Center • Pedestrian Wayfinding incorporates both location names and pictographs • Mounted above maps / information panels for easy visibility and quick legibility of individuals walking down the sidewalk • Possibility to have local businesses purchase individual fins for call -out of their business • Currently studying whether incorporation of map color coding should be integrated into this sign type Ci 2015 Medio Objectives VOMP Downtown Wayfinding Strategy: Village Beard Review - 2015 A0,13 System Design 2.9 EVENTS CALENDAR • Major events for the year showcased on two different panel sizes • Works in tandem with mapping to provide an overview of the happenings in the village • Flexible system that can be easil,, updated and changed out yearly • Custom pictographs created for major events EVENTS CALENDAR EVENTS DESCRIPTIONS Scale: 3/4'.I' Scale: 3/4"-1'-0' B� Me. © 2015 Medio Objectives VOMP Downtown Woyfinding Strategy: Village Board Review - 2015.10.13 System Design 210 3.0 In Application PARKII 0 2015 Media Objectives VOMP Downtown Woyfinding Strategy: Village Board Review - 2015.10.13 In Application $ 1 SIGNAGE FAM11 Y SIGN FAMILY Scale: 3/8" -T -O" © 2015 Media Objectives VOMP Downtown Wayfinding Strategy: Village Board Review - 2015.10.13 In Application 3.2 SIGN LOCATION PLANS - REMOVAL OF EXISTING SIGNAGE %' - EXMTING SIGNAGE REMOVAL: LOCATION PLAN F-71— 1— R EMOVAL: REFERENCE PN MS i • win 44 �+ �'. � NARdR0lPctlrr r I" It I Air W %' -Ek TINGSIGNAGE REMOVAL REFERENCE PHOTOS jP R aNr :tw • Number of outdated signs should be removed to provide a consistent feel for all signage • A unified wayfinding system helps both in making the downtown feel singular in place and with visual cues for visitors • Helps unify and make downtown feel appropriately signed, rather than having visual overload 2015 Media Objectives VOMP Downtown Woyfinding Strategy Vdinge Board Review - 2015.10.13 In Applkation 3.3 SIGN LOCATION PLANS - TYPES P, A, B, & C 'P­RKING LOCATION— ';c NOR Ie' :n— 'a Ao 111,14 'S' -VEHICULAR LOCATION PIAN A At Row I; IHRR t7 It. Alt �� 1l W IDEWn','! LOCATION PLAN J z OWW&- 'C' PEDESTRIAN: LOCATION PI -AN '4k 11r IV,% 1 1 A • New system composed of four major sign categories • Parking Signage • Placemaking Signage • Vehicular Wayfincling • Pedestrian Wayfincling C) 2015 Media Objectives VOMP Downtown Woyfinding Strategy: Village Board Review - 2015.1013 In Application 3.4 SIGN TYPE "P" - PARKING (P01) Ham PARKING SIGNS Uc' 2Q7E38RiJilitligr:ElliyesCiAtlslrowings in this In Application 3.5 SIGN TYPE "P" - PARKING (P02) PARKING STRUCTURE SIGNAGE Scale: 3/8"=1' © 2015 Media Objectives VOMP Downtown Woyfi.c1mg St-tegy: Village Board Review - 2015.10.13 In Application 3.6 SIGN TYPE "P" - PARKING (P02) 16 14' 0" - 12 0 1dL" tl�_0 6'-O" 4'-0" 2'-0" PARKING MOUNTED Scali: 3/8".1' 0 2015 Media Objectives VOMP Downtown Wayfinding Strategy: Village Board Review - 2015.10.13 In Application 3.7 SIGN TYPE "P" - PARKING (P03) PARKING SIGNS Scale: 31V=1' 9 2015 Media Objective; VOMP Downtown Wayfinding Strategy: Village Board Review - 2015.10.13 In Application 3.8 SIGN TYPE "P" - PARKING (PO4/05/06) © 2015 Media Objectives VOMP Downtown Woyfinding Strategy: Village Board Review - 2015.10.13 In Application 3.9 SIGN TYPE "A" - IDENTITY (A01) MONUMENT SIGNAGE Screen Printed and Water Jet Aluminum Panels Scale: 3/4"0' 9 2015 Media Objectives VOMP Downtown Waytinding Strategy: Village Board Review - 2015.10.13 In Application 3.10 SIGN TYPE "A" - IDENTITY (A02) &W }} VILLAGE HALL MONUMENT SIGN Soak: 3/8" - T-0" 10 -0^ To improve visibility of the identification signage for the Village Hall Monument sign, it is suggested to make the following updates: • Remove existing sign letters that are being blocked by vegetation • Add aluminum blade on top of existing signage, with "Mount Prospect Village Hall" cut-out via waterjet process - Font should match all other wayfinding signage throughout the Village Suggested solution to fix visibility issues on the existing monument sign at Main and NW HWY is to remove the supplementary copy "Mount Prospect" and add on aluminum panel with "Civic Events" woterjet from face. a high traffic area and is centrally ormation is distracting and adds visual nal visitors and residents should already sir location based on other signage and lughout the Village. CIVIC EVENTS MONUMENT SIGN Scalr. 3/e"- T-0" G 2015 Media Objectives VOMP Downtown Woyfinding Strategy: Village Board Review • 2015.10.13 In Application 311 SIGN TYPE "A" - IDENTITY (A03 - CUTOUT) ----------------------------� - - r^r - -- GATEWAY BANNERS (SCHEMATIC DESIGN 01) Scale: 3/8'-1' © 2015 Media Objectives VOMP Downtown Woyfinding Strategy: Village Board Review - 2015.10.13 In Application 3.12 SIGN TYPE "A" - IDENTITY (A03 - SCREEN PRINTED PANEL) Fm d'o ------ --- 16' 0" 14' 0 . 0" 10-01 8 -U' ------------ - --- ------- 9 --- --- ----- " ---------------- -. .. _.----- 6'-U" 4.-0. 2.-0. GATEWAY BANNERS (SCHEMATIC DESIGN 01) Scale: 3/8".1' Q 2015 Media Objectives VOMP Downtown Woyfinding Strategy: Village Board Review - 2015.10.13 In Application 3.13 SIGN TYPE "B" - VEHICULAR (1301) • White arrows / text is required • Individual signs are required to utilize some background color D' IN mulntoProsnect • Order of arrows (1) straight, (2) left, and (3) right • Right arrow should be located to the right side of text or Village • Maximum of three locations per sign Hall • Horizontal lines should divide separate groups of destinations • All signs need to be ground mounted (currently one sign is Library located on existing infrastructure along Prospect Ave.) • Pedestrian messaging needs to point towards sidewalk Public • Destinations may include local tourist attractions, civic facilities, schools, theaters, convention centers Parking • Signs cannot include houses of worship or businesses not normally associated with tourism • No advertising is allowed on signs • Typically a 6" upper case and 4.5" lowercase is sufficient VEHICULAR WAYFINDING Scale: 3/4"0' 2015 Media Objectives VOMP Downtown Wayfinding Strategy: Village Board Review - _-., 6:10.13 In Application 314 SIGN TYPE "C" - PEDESTRIAN The following pages provide elevations of each proposed Sign Type "C" to provide a visually understanding of the proposed content and panel size/ organization at each location. A diagram outlining the graphic application of each type of content is also provided on the oaoes orecedina these elevation drewinos_ SIGN TYPE "C" - C01- 03 Scale: 3/4""1'-0" � I �■ ■II �■ ■��. ! 0111111 E% 4!4! nkill 2015 Media Objectives VOMP Downtown Wayfinding Strategy: Village 13—d Review - 2015.10.13 In Application 3.15 RENDERINGS © 2015 Media Objectives VOMP Downtown Wayfinding Strategy: Village Board Review - 2015.10.13 In Application 3.16 4.0 Initial Budget Estimate Budget 4.1 INITIAL BUDGET OVERVIEW The cost estimate on this page is purely for budgetary purposes and should not be considered o hard cost for implementation of signage system. The following items are not currently being noted in the budget: PO4 - Signs for individual commuter stalls POS - All street parking regulation signage A02 - Existing monument signage updates Removal of existing signage Mounting hardware or foundations Installation costs of all signage Artwork creation and updating of Event Panels & Temporary Banners Additional fee will be required for Implementation Administration Services by Media Objectives Material Linear Ft Price Size Quantity Estimated Unit Price Price Estimate P02 (Parking Garage Sign) $40 11.5 6 1 $10,000 $10,000 F02 $45 13 B $585 $4,680 �: <_ .,«,,. ,,. _ $45 10 3 $450 $1,350 $540 $45 9 5 $405 $2,025 M01 $40 7 19 $280 $5,320 F02 $40 6 3 $240 $720 M02 13 $1,025 4 $300 $1,200 Barts Cost $915 $5,490 2'-3"x4" $15,2$6 Manument Structure $3,150 2 $45,000 $90,000 F04 (Perm. Banners) 7-7" x 6'-0" 30 $1,100 $33,000 F04 (Monument Banners) 1'-10" x T -V 6 $1,000 $6,000 M01 (Monument Legs) $40 11.5 6 $460 $2,760 M02 (Banner Hardware) $750 30 $300 $9,000 Series Cost .. _ �: <_ .,«,,. ,,. _ 10 - $146.780 F05 $45 12 11 $540 $5,940 M01 $40 11.5 11 $460 $5,060 Series Cost 11,11AW F02 2'-7"x6'-0" 6 $1,500 $9,000 1'-10" x 5'-0" 13 $1,025 $13,325 V-1" x 6'-0" 6 $915 $5,490 2'-3"x4" 30 $105 $3,150 F04 1'-10"x 5'-0" 7 $100 $700 Frame 7 $750 $5,250 M01 $40 7.5 24 $300 $7,200 $40 9.5 10 $380 $3,800 M02 4 $300 $1,200 $!ries Cost _ 549,115 Log 59 Up Fes $14,00 InefaBstion Hardware a Foudatlons run Wp111616 G081M1t@alsY $178.196 0 2015 Media Objectives VOMP Downtown Woyfinding Strategy: Village Board Review - 2015.10.13 Budget 4.2