HomeMy WebLinkAbout04/08/2015 Downtown Wayfinding Signage ProgramVillage of Mount Prospect oust prosp(
Community Development Department
MEMORANDUM
TO: DAVID J. STRAHL, ACTING VILLAGE MANAGER vg/04
FROM: NELLIE S. BECKNER, SENIOR PLANNER
DATE: MARCH 30, 2015
SUBJECT: DOWNTOWN WAYFINDING SIGNAGE PROGRAM — PHASE I: DESIGN
PROCESS
BACKGROUND
The Downtown Implementation Plan includes a recommendation to implement a wayfinding signage
program. Wayfinding, such as directional signs, information kiosks, and gateway signage is discussed
and would be scaled to direct both vehicular and pedestrian traffic to downtown services, shops,
parking and transit. The plan proposes sign locations throughout the downtown and denotes Prospect
Avenue as a potential special district that could be highlighted through the wayfinding signage program.
REQUEST FOR PROPOSALS
On February 27, 2015 the Community Development Department posted a Request for Proposals (RFP)
to address the Phase I Design Process of the Wayfinding Signage Program implementation. The
Community Development Department has budgeted $50,000 for this phase, which includes:
• An assessment/analysis of pedestrian and auto -oriented wayfinding needs.
• A unified design for all sign types [pole -mounted directional wayfinding, information kiosks, and
gateway signs], the final deliverable resulting in bid -ready drawings for accurate cost
estimation.
• Location and wording for each proposed sign.
The deadline for the RFP was March 13, 2015. The department received 6 proposals:
Consultant....._���_..........�. C__.
. ost
Media Objectives (Chicago, IL) $ 37,842
Studio Graphiqueµµ(Cleveland, OH $ 4 _.�...........__.
_ ( ) 1,000
...The Lakota_Group (Chicago, IL) $ 42,420
Corbin Design . ��....�.��.........
(Traverse City, MI) $ 49,910
Teska Associates ) (Evanston, IL _$.�...5..�.....�_..
1,590
Merje (West Chester PA _ .......57�,5�.�
$ 400
PROJECT TIMELINE
The design process is interactive and will last approximately 12 weeks:
• A steering committee will be established by staff, with representatives from the Downtown
Merchants Association, local developers and business owners.
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Wayfinding Signage Program — Design Process
March 30, 2015
Page 2
• The consultant will meet with the steering committee to identify points -of -interest and to discuss
design options.
• The consultant will conduct on-site analysis related to existing signage and traffic patterns, and
then draft a report of their analysis and recommendations for steering committee review.
• Two preliminary sign designs with proposed locations will be drafted by the consultant and
presented to the steering committee and board/public for review and further refinement.
• A draft design document including cost estimates for one sign design will be prepared by the
consultant. This document will be detailed and may be used for accurate bidding to kick-off
Phase II — Fabrication and Installation of the wayfinding signage program.
CONCLUSION
Media Objectives addressed all of the department's requested elements for the design portion of the
wayfinding signage program in the RFP at the lowest cost. Staff recommends retaining Media
Objectives to complete the Design Phase of the downtown Wayfinding Signage Program. Sufficient
funds are available in account 022.40.90.00.0.710.636.028 on page 313 of the Budget.
Please forward this memorandum and attachments to the Village Board for their review at their April 8,
2015 meeting. Staff will be present to answer any questions related to this matter.
I concur with the above recommendation.
William J. Cooney, Jr.,ICP
Director of Community evelopment
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