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HomeMy WebLinkAbout4. Downtown Redevelopment Update 09/27/2011Village of Mount Prospect Community Development Department MEMORANDUM Mount Pwwp_ TO: MICHAEL E. JANONIIS, VILLAGE MANAGER FROM: DIRECTOR OF COMMUNITY DEVELOPMENT DATE: SEPTEMBER 21, 2011 SUBJECT: DOWNTOWN REDEVELOPMENT STATUS At the September 27 Committee of the Whole meeting, staff will 1) provide an overview of the status of each of the sub-areas that were determined by the Downtown Ad-Hoc Committee in 2003, 2) review the financial status of the Tax Increment Financing District that is set to expire in 2021, 3) present some proposed marketing and business attraction concepts to enhance our business attraction efforts, and 4) discuss a recently approved RTA grant to fund hiring a consultant to review our efforts to create a transit oriented development plan for the downtown. Please forward this memorandum and attachments to the Village Board for their review and consideration at their September 27 th meeting. Staff will be present at this meeting to answer any questions related to this matter. William J. Cooney, Jr., CID Sub Area Redevelopment Status 3 c 3 0 D �C: t l t 3 u , 4s ;aldgN I N E E Led Is u0m l , l 0 O vi fa A cu w• a� +i ° y- oo � �' 3 O m q�p C C O (1) 4) 3 �-. O 41 W cn m 4! -0 Q W t i v � 0 OC 00 IA 0 4,J co 0 th IA z aj 3 41 v � O W O O C i O V ' 3 O .. 3 4-0 W L .. W L C CO .. L 4-J 4-1 Z rl IA N M j � Ct � 4) Ll1 c6 fG i 0 0 i 0 W O E i 00 i L L 4� .O 4! � .O � C .Q 3 f) �mz LA WuLn W L, 3 c 3 0 D �C: t l t 3 u , 4s ;aldgN I N E E Led Is u0m l , l 0 0 TIF Financials p 111 W r I O? V GV N O d A n M V O N N N r N N M r V 1p V� m W� 0 O M m M r N N M r n V r r ° a M m p m S ri ca ci N N N r ri y ° p c� • N A m �' O N E N U yy C V z v u c m V Z fn ,LO N N i C W v '� Z ? 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N W m �. m Q n [V lV N O Z u M W v C r 0 '" E a Z v F n: I m ] e LL, a vi of E a o £ ° m v U v _ A c w Z m E v N m e w w cn D O O c j E w m s '' m w m ,� f° " m rn m m '� m' - � a W i w z w aL V 7 v '� E09 O J£ wa co m 7 inU ��n V q % w m [ ay�ad'av' n L U c t6 v] E m m p �? w h Z ... C � y d a Z a' a 9 N C C C w c 'c m w O 4@ LL LL a ° 2 a Z �+ ° Z` w v_ m c a Nmm W 0 '2 O d N�( A Q N v O O C F J ° O li m m Q 0. b W~ ? a c D n0 y 0. U7 'U ° 3 ._ oO N '� U N w a_ '� Q W ul O w O O O in m m y c `m `° y v� ° c E"_ O W a `o w $� m E q U 7 x L 2 Q: O F a a m m Y2' 4' Q al m' O (J W d LL UI O m O tl) = Z 2' SO U h W LL y W .c u N d n 0 V w w S 03 �2 x x d+ n r` p m 0 LL O LL Z O a O Proposed Marketing and Business Attraction Eff o its Village of Mount Prospect Mount Prospect, Illinois INTEROFFICE MEMORANDUM TO: VILLAGE MANAGER FROM: PUBLIC INFORMATION OFFICER SENIOR PLANNER DATE: SEPTEMBER 21, 2011 SUBJECT: DOWNTOWN BUSINESS RETENTION & RECRUITMENT PROGRAM Background The Village created the Downtown TIF District and Redevelopment Plan in 1985 to encourage development in the downtown area. The plan was updated in 1998, and again in 2004. The TIF District has also been amended to incorporate additional parcels within the downtown. However, the plan has not been re- evaluated since recent changes in the economy have transformed the development climate. An updated plan for downtown Mount Prospect is necessary: one that includes property beyond the boundaries of its TIF district and takes into consideration the transformation that has occurred within the district over the past ten years. Staff is proposing a Downtown Implementation Plan to focus on redevelopment opportunities, appropriate uses of TIF funds, improving amenities for pedestrians, bicyclists, and transit users, and balancing the desires of the community with the realities of the market. The community needs a document that can provide a guide for future investment in its vital core. Staff has applied for and received preliminary approval for a grant from the Regional Transportation Authority (RTA) in the amount of $80,000 to develop a Downtown Implementation Plan (see attached grant application). Additionally, staff is proposing several programs to encourage and support retail and restaurant development in the downtown. These programs are simply reformatting existing programs and resources and do not require any new funding Analysis With the Downtown Implementation Plan as our blueprint for moving ahead on the strategic front, we also want to look at how we can make existing programs that are currently offered to businesses more accessible and efficient. While it may seem counterintuitive, an economic downturn can be the ideal time to start a business. It is also a great time for the Village to create a strategy for downtown redevelopment that will provide a framework for restaurant and retail retention and recruitment programs. Once the economy does improve, Mount Prospect will be at a competitive advantage and the downtown will be positioned to thrive. Downtown Recruitment & Retention Program September 21, 2011 Page 2 Research suggests that the key to reversing the long -term trend of stagnating incomes in the U.S. lies in nurturing small, locally owned businesses ( " Does Local Firm Ownership Matter", David A. Flemming, Stephan Goetz, Economic Develo ment Quarterl August 2011). Traditionally, such businesses have more of a stake in the community, are more likely to be involved and engaged with the local consumers. Several studies have shown that money spent at a locally owned business stays in the local economy and continues to strengthen the economic base of the community. Staff is proposing a downtown retention and recruitment strategy to enhance the business climate of the downtown. Successful businesses can and do exist in downtown Mount Prospect. There are many opportunities for growth. Mount Prospect has the demographics to support a healthy retail district: within one mile of downtown, the average household income is $85,000; within three miles of downtown, the daytime population is 61,354. The Village will coordinate existing services, programs and resources to make them more accessible and available to people interested in starting a business in the community. With recruitment options in hand, the Village will have something to offer prospective businesses; and offer a solid base of support to existing merchants as well. The programs proposed are modifications to existing programs and do not require any additional funding, Modify Fagade and Interior Build -out Program The first program proposed is a modification to the existing facade and interior build -out program. Through enhanced marketing of the program and revising it to offer an increased incentive for restaurant uses, we can support our vision to make downtown Mount Prospect an entertainment and shopping destination. Through research and interviews with other successful downtowns in the Chicago metropolitan area, we have learned that retail development typically follows restaurant development. 2. Retail Incubator Program The second program proposed is a retail incubator program. Unlike a traditional retail incubator model (which either offers subsidized shared space or straight rental subsidy), we are proposing a program whereby we will assist merchants with temporary graduated rental reduction negotiations with property owners. Businesses located within the TIF District would also be eligible for the facade and build -out grant. Additionally, the program will include a required education and mentoring component, which will be available to any business in town, existing or new. The education component will draw from existing resources such as the Mount Prospect Public Library and Small Business Development center which both already offer extensive educational opportunities. Retail recruitment is not enough - to go out and hand pick retailers considered "cute" or "hip" without providing a support network of education and mentoring would be imprudent. The tools must be put in place to help businesses succeed. By working with existing business owners and business organizations like the Chamber of Commerce and Downtown Merchants Association, a framework will be developed to work with existing and new businesses in a deliberate way. Existing successful business owners will serve as advisors to counsel and give advice. Downtown Recruitment & Retention Program September 21, 2011 Page 3 3. Recruitment/Marketing Effort A more robust marketing effort is also proposed to assist the recruitment and retention strategy. The Village is doing a number of great things to promote our businesses and our community, and we would like to expand on them. For example, improved signage in vacant storefronts can make the downtown more attractive and at the same time serve as a marketing tool to recruit new businesses by advertising incentive packages. Another example is offering smaller -scale downtown events such as the series of Friday Concert on the Green events held this summer. Small scale events have less impact on the Village budget, still create "a buzz" about the community and can go a long way in promoting a good feeling among residents. Mount Prospect is a great place — these programs help communicate our commitment to strengthening downtown Mount Prospect and the businesses in it. Recommendation Staff recommends modifying the fagade and build -out program and implementing the retail incubator program. The subsequent attachments highlight the details of the proposed programs. Staff will be available to answer any questions. Downtown Retail Restaurant Recruitment & Retention Pro ram Overview 1. Develop Team and Tools • Downtown Implementation Plan (RTA Community Planning Grant — preliminary approval) • Wayfinding /Streetscape Plan for downtown (Grant application pending) • Conduct Market Analysis (see scope of RTA Community Planning Grant) o Data o Focus Groups o Resident /Shopper Survey o Business Wish List • Create Business Development Team - 5 -7 business people conduct visits to existing and potential businesses. 2. Programs, Incentives and Outreach • Business Support Programs o New Business Expo (Library) o Mentor Program o Educational Seminars /Workshops • Incentives o Facade and Interior Build -out Grant (existing) o Retail Incubator Program o Create sell sheet highlighting business- friendly programs • Outreach • One Stop Shop — create favorable business environment by coordinating services • Build relationships with landlords • Outreach to local real estate professionals 3. Marketing • Build on "Experience Mount Prospect" shop local marketing program (web site, E- Newsletter, Facebook and Twitter) • Small scale downtown events (Friday Concerts on the Green) • Develop recruitment package • Web site improvements targeted toward prospective businesses • Improved vacant storefront signage VILLAGE OF MOUNT PROSPECT FACADE IMPROVEMENT AND INTERIOR BUILD OUT PROGRAM Downtown TIF District Matching Grant Program Description and Application 50 S. Emerson Street Mount Prospect, IL 60056 (847) 818 -5328 PROGRAM DESCRIPTION AND ELIGIBILITY PURPOSE: The purpose of the Facade Improvement Program and Interior Build Out Program is to promote revitalization within the TIF District (see map). The image, appearance, and environment of the downtown are important factors in attracting shoppers and in a healthy economy. The goals of the program are: 1. To provide a diverse shopping mix for residents and commuters in the Village's downtown. 2. To invest in existing businesses and strengthen their appeal to local shoppers. 3. To create an entertainment district in Downtown Mount Prospect with restaurants and similar uses. PROGRAM TERMS: The financial assistance is a matching grant (50% of total project cost will be paid by the Village of Mount Prospect) up to $10,000 for retail uses and up to $25,000 for restaurant uses. Applicants must install at least $1,000 of improvements to qualify for the program. The amounts may vary by project and each application is reviewed on a case -by -case basis. The amount may increase depending on the scope of the work and the need for improvement. Building owners in the TIF District are eligible as well as tenants who produce written consent from the building owner for all proposed improvements. All improvements must conform to the Village's regulations including, but not limited to, the Zoning and Building Codes. The municipal code is available online www.mountprosl2ect.org ELIGIBLE COSTS: Structural and permanent improvements are given priority. Some examples of eligible costs are: 1. Facade Renovations 2. Lighting 3. Windows / Doors 4. Upgrading / retrofitting mechanical systems 5. Parking Improvements 6. Signs or awnings 7. Life Safety / Sprinkler Installation and Upgrades 8. Reconfiguring of space, furnishing work (i.e. painting, coverings for walls and floors) 9. The Program will fund up to one thousand five hundred dollars ($1,500), for architectural renderings, engineering services and other soft costs related to the project. Improvements for street level spaces will be given first priority. FaQade renovation of upper floors may be eligible if street level improvements are also approved. Any improvements purchased with the grant must remain in the space should the grant recipient close or relocate the businesses. INELIGIBLE COSTS: The following are unacceptable expenditures: 1. Payroll September 2011 C: \Documents and Settings\ bcooney\ Local Settings \Temporary Internet Files \Content.Outtook\ VM601 KSC\ DowntownGrant_rev2011. docx 2. Day -to -day operational costs (i.e. utilities, taxes) 3. Refuse management 4. Production Equipment 5. Rent 6. Work completed before any Village Facade Program Funds are formally approved by the Village Board. TARGETED BUSINESSES: All sales tax generating businesses locating in the TIF district are eligible for the program. Examples of businesses that the Village would like to attract to the downtown are: 1. Entertainment Establishments • Bars, restaurants, family entertainment, such as slot car racing or bowling, or small theater • Establishments must predominately "dine -in" format are only eligible for the program. ■ Non- franchise establishments will be reviewed on a case -by -case basis. 2. Full line grocery or specialty food stores specializing in produce, meats, fish, etc. 3. Apparel and shoe stores 4. Craft stores including knitting, stamping, sewing, paint yourself - pottery and other venues that offer classes as well as supplies 5. Stationary stores 6. Toys and Hobbies and other children's products 7. Kitchen /home accessories 8. Specialty retail such as purses, accessories 9. Apothecary stores ORGANIZATIONAL MEMBERSHIP: Recipients of the grant must maintain an active membership in the Mount Prospect Chamber of Commerce and /or the Mount Prospect Downtown Merchants Association. ANNUAL REPORTING REQUIREMENTS: Grant recipients will report their annual sales taxes to the Village Community Development Department by supplying a copy of the final Illinois Department of Revenue ST -1 on an annual basis. This information will be held in confidence by the Director of the Department. An aggregate number quantifying the "sales per square foot" will be used in business recruitment as this is an important factor in business selection. Data on individual businesses will not be released. September 2011 C: \Documents and Settings \bcooney \Local Settings \Temporary Internet Files\ Content.Ou tlook\ VM601KSC \DowntownCrant_rev2Ol l.docx TIF MAP: September 2011 C: \Documents and Settings \bcooney \1_ocal Settings \Temporary Internet Files\ Content.OutIook\ V M6O1 KSC\ DowntownGrant_rev2011.docx PROCEDURES FOR ASSISTANCE The applicant must submit a completed application to the Community Development Department. The following steps will occur after staff has reviewed a completed application: Pre - Application Meeting The applicant should schedule a meeting with Village Staff to discuss the feasibility of the proposal. 2. Submittal of Complete Application The applicant must submit a complete application, which includes the items listed below. 3. Staff Review Once a completed application is received, an interdepartmental committee will evaluate the application. Upon completion, the committee may request revisions to the applicant. Please note that the committee is advisory and only the Village Board has the authority to approve or deny an application. When the required revisions have been made, the application will be forwarded to the Village Board approximately 5 days prior to the Village Board meeting. 4. Village Board Action At a regularly scheduled meeting, the Board will conduct a public review of the application. The applicant is required to appear before the Village Board at the meeting. Public opinions will be heard at this meeting. Upon the conclusion of the public review, the Village Board will make a determination on the grant amount. Rehab work may commence once Board approval obtained. APPLICATION REQUIREMENTS ❑ Completed application (attached) • Tax Identification Numbers • Property owner and business owner contact information • Plan shall be folded not to exceed 8 1 /2 " x 14" in area ❑ Applicant Affidavit ❑ One copy of paid receipt of the most recent tax bill for the property ❑ Business Plan (see sample) ❑ Projected and past (if available) sales tax revenue • Sales dollars per square footage of retail space (current and projected) • Documentation of membership in local business association September 2011 C: \Documents and Settings\ bcooney\ Local Settings \Te[nporary Internet ri1es \Content.0utlook\ VMb01 KSC\ DowntownGrant_rev2011.docx SAMPLE BUSINESS PLAN ELEMENTS Business plan outline should include as many of the following as possible: 1. Description of your business and industry a. Your business b. The industry and its history 2. Features and advantages of your product a. Description b. Competitive advantage c. Proprietary position d. Future potential 3. Market research and analysis a. Definition of your customers and markets b. Market size and trends c. Competition 4. Estimated market share and sales a. Market plan b. Market strategy C. Pricing d. Sales tactics e. Service and warranty policies f. Advertising, public relations and promotions 5. Design and development plans a. Development status and tasks b. Difficulties and risks c. Costs 6. Operation plans a. Business location b. Facilities and improvements c. Strategy and plans d. Labor force 7. Management Team September 2011 C: \Documents and Settings \bcooney \Local Settings \Temporary Internet Files\ Content .Outlook \VM601KSC \DowntownGrant rev2011.docx a. Key management personnel (credentials/ resume) b. Management assistance and training needs 8. Overall Schedule a. Timing of critical activities before opening (e.g. company incorporation, signed lease, suppliers ordered, employees hired, opening date) b. Timing of critical activities after opening, (e.g, expansion, product /service extension) 9. Critical risks and problems (how will you respond ?) a. Price cutting by competitors b. Unfavorable industry -wide trends c. Operating cost overestimates d. Low sales e. Difficulties obtaining inventory or supplies f. Difficulty in obtaining credit g. Lack of trained labor 10. Financial Plan a. Profit and loss forecasts for 3 years (first year monthly) b. Cash flow projections for 3 years c. Performa balance sheet at start -up, semi - annually in first year and at the end of 3 years. September 2011 C: \Documents and Settings\ bcooney\ Local Settings \Temporary Internet Files \Content.Ou tlook\ VM601 KSC \DowntownGrant_rev2011.docx APPLICATION September 2011 C: \Documents and Settings\ bcooney\ Local Settings \Temporary Internet Files \Content.Outlook\ V M601 KSC\ Down townGrant_rev2011.docx Case Number o F11B - - Corporation Telephone (evening) E� Project Address & Name of Business .. F� 0O d Date of Submission X 0 o wa State z Hearing Date September 2011 C: \Documents and Settings\ bcooney\ Local Settings \Temporary Internet Files \Content.Outlook\ V M601 KSC\ Down townGrant_rev2011.docx Name Telephone (day) Corporation Telephone (evening) p Corporation Telephone (evening) F� d Street Address Fax o City State a Street Address Fax O ' C A A City State Zip Code Mobile z� a �- O a G4 i o' C7 C�7 Number of storefronts in the building and occupants x A U 6 Engineer's Name & Address (if applicable) PR Relationship to Property September 2011 C: \Documents and Settings\ bcooney\ Local Settings \Temporary Internet Files \Content.Outlook\ V M601 KSC\ Down townGrant_rev2011.docx Name Telephone (day) Corporation Telephone (evening) z O H Street Address Fax o City State Zip Code Mobile z A a o Architect's Name & Address Telephone (day) fax O a G4 i C7 x U Contractor's Name & Address Telephone (day) fax A Engineer's Name & Address (if applicable) Telephone (day) fax Landscape Architect's Name & Address (if applicable) Telephone (day) fax September 2011 C: \Documents and Settings\ bcooney\ Local Settings \Temporary Internet Files \Content.Outlook\ V M601 KSC\ Down townGrant_rev2011.docx Cz Type of Request (Check all that apply) w F� O Interior Renovation Exterior Facade Improvement a W Summary of Requested Action �z �DO U 4 September 2011 C: \Documents and Settings\ bcooney\ Local Settings \Temporary Internet Files \Content.Outlook\ VM601 KSC\ DowntownGrant_rev2011.docx F mon Address(es) (Street Number, Street) O Tax I.D. Number or County Assigned Pin Number(s) F A; O Z Legal Description (see the plat of survey for the property) Et September 2011 C: \Documents and Settings\ bcooney\ Local Settings \Temporary Internet Files \Content.Outlook\ VM601 KSC\ DowntownGrant_rev2011.docx APPLICANT AFFIDAVIT I have read and understand the terms of the Facade Improvement Program and Interior Build - out Program and agree that all work performed in conjunction with the aforementioned programs must comply with all other Village regulations. Additionally, I understand and will comply with all annual sales tax reporting requirements. Applicant Property Owner September 2011 C: \Documents and Settings\ bcooney\ Local Settings \Temporary Internet Files\ Content.0utlook\ V M601 KSC\ DowntownGrant_rev2011.docx VILLAGE OF MOUNT PROSPECT RETAIL INCUBATOR PROGRAM Program Description and Application 50 S. Emerson Street Mount Prospect, IL 60056 (847) 818 -5328 September 2011 PROGRAM DESCRIPTION AND ELIGIBILITY PURPOSE: The purpose of the Retail Incubator Program is to cultivate early stage, retail businesses to create a retail sector in downtown Mount Prospect. A Retail Incubator Program offers an array of business support resources and services, developed and coordinated by the Village with support through its network of contacts. Successful completion of a business incubation program increases the likelihood that a start -up company will stay in business for the long term: Historically, 87% of incubator graduates stay in business (www.nbia.org). The goals of the Retail Incubator Program are: 1. To enhance Downtown Mount Prospect as a retail location and shopping destination. 2. To invest in new and existing businesses through educational and mentor programs. 3. Provide the Village with a recruitment tool for new retail businesses. PROGRAM TERMS: The program is available to all prospective Mount Prospect businesses and existing Mount Prospect businesses. Certain financial components are only available to the TIF district. The Village will assist with a portion of the build out costs and will sponsor the educational seminars. The Village will work with property owners and business owners to negotiate an agreement on rent reduction. The business council will be made up of volunteer business owners in the downtown district who wish to mentor and advise other emerging businesses. The participant will receive the following benefits: Properties located in the TIF District Properties located outside of the TIF District 1. Training in several disciplines including: 1. Training in several disciplines including: a. Accounting and Financial a. Accounting and Financial Management Management b. Legal b. Legal c. Inventory Management c. Inventory Management d. Marketing d. Marketing e. Merchandising e. Merchandising f. Interior Design f. Interior Design g. Customer Service g. Customer Service h. Help with Business Etiquette h. Help with Business Etiquette 2. Mentoring through the Mount Prospect 2. Mentoring through the Mount Prospect Business Council Business Council 3. Rent reduction for 18 months through 3. Rent reduction for 18 months through participating landlords (recommended participating landlords (recommended rent rent schedule below): schedule below): a. Month 1 -6: 50% reduction a. Month 1 -6: 50% reduction b. Month 7 -12: 33% reduction b. Month 7 -12: 33% reduction c. Month 13 -18: 17% reduction c. Month 13 -18: 17% reduction 4. Build out assistance for storefront (see downtown facade and interior build out grant application for terms) September 2011 The participant must agree to: Participate in the training and mentoring programs. Be open for at least 55 hours per week, 6 days per week. Obtain the services of an accountant and attorney. 4. Meet quarterly with the Mount Prospect Business Council. S. Maintain an active membership in a local business organization (i.e. Mount Prospect Chamber of Commerce and /or Mount Prospect Downtown Merchants Association). PROCEDURES FOR ASSISTANCE The applicant must submit a completed application to the Community Development Department. The following steps will occur after staff has reviewed a completed application: 1. Attend Orientation Session The orientation session will provide a program overview and guidelines the retail incubator program. 2. Pre - Application Meeting The applicant will schedule a meeting with Village Staff to discuss the application requirements. 3. Interview and discuss business plan The applicant must submit a complete application, including a business plan. A sample plan is attached to this packet. if an applicant does not have a business plan, they will be directed to work with the Small Business Development Center. 4. Final Interview Once a completed application is received, a steering committee will evaluate the application. Upon completion, the committee may recommend revisions to the applicant. Please note that the committee is advisory and only the Village Board has the authority to approve or deny an application. When revisions to the application have been made, the application and supporting materials will be forwarded to the Village Board approximately 5 days prior to the Village Board meeting. The applicant is required to appear before the Village Board at the meeting. S. Village Board Action At a regularly scheduled meeting, the Board will conduct a public review of the application. Public opinions will be heard at this meeting. Upon the conclusion of the public review, the Village Board will make a determination on the participation. September 2011 TIF MAP The funding for the retail incubator program is provided by the TIF program. Participants must locate their business within the TIF boundaries. r.. . �� EV ENA " M � ■ Illllr � � � strrr r�� � 1985 TIF District Exhbt 1: W Tax Increment nt F Finance District #1 As Amended y 6 Boundary Map N N 0 150 300 450 $00 7s0 Fect �� �■ �� mil♦ �■ ■ = ■1 Area of Amendme #3 ■ ■� 3 EEF S- f� � I11■ r_ LL il^ APPLICATION REQUIREMENTS • Completed application (attached) • Applicant Affidavit ❑ Resume ❑ Business Plan (see sample) September 2011 SAMPLE BUSINESS PLAN ELEMENTS Business plan outline should include as many of the following as possible: 1. Description of the business and industry a. Proposed business b. The industry and its history 2. Features and advantages of your product a. Description b. Competitive advantage c. Proprietary position d. Future potential 3. Market research and analysis a. Definition of your customers and markets b. Market size and trends c. Competition 4. Estimated market share and sales a. Market plan b. Market strategy c. Pricing d. Sales tactics e. Service and warranty policies f. Advertising, public relations and promotions 5. Design and development plans a. Development status and tasks b. Difficulties and risks c. Costs 6. Operation plans a. Business location b. Facilities and improvements c. Strategy and plans d. Laborforce 7. Management Team a. Key management personnel (credentials /resume) September 2011 b. Management assistance and training needs 8. Overall Schedule a. Timing of critical activities before opening (e.g. company incorporation, signed lease, suppliers ordered, employees hired, opening date) b. Timing of critical activities after opening, (e.g, expansion, product /service extension) 9. Critical risks and problems (how will you respond ?) a. Price cutting by competitors b. Unfavorable industry -wide trends c. Operating cost overestimates d. tow sales e. Difficulties obtaining inventory or supplies f. Difficulty in obtaining credit g. tack of trained labor 10. Financial Plan a. Profit and loss forecasts for 3 years (first year monthly) b. Cash flow projections for 3 years c. Performa balance sheet at start -up, semi - annually in first year and at the end of 3 years September 2011 APPLICATION September 2011 Case Number Date Received z Business Name O Name of Business a �- wo Z Description of Business L� Street Address 0 U O o � z Assigned Mentor September 2011 Name Telephone Telephone (day) Business Name Corporation Telephone (evening) z O X Street Address a U O o � ? c Street Address State Fax Q c LL Z � V .Q City State Zip Code Mobile Z Z a O s u Estimated Open Date Lease Term Useable SF a m Private Investment September 2011 Name Telephone z p C Corporation Mobile oaa X Street Address Email U O o � ? c City State Zip September 2011 APPLICANT AFFIDAVIT /We certify that all information set forth in this application is a true representation of the facts pertaining to the proposed business for the purpose of obtaining funding under the Retail Incubator Program. I /We understand and acknowledge that any willful misrepresentation of the information contained in this application could result in disqualification from the program, requiring any funds already disbursed to be repaid in full to the Village of Mount Prospect. The applicant further certifies that he /she has read and understands the Village of Mount Prospect Retail Incubator Program Guidelines. The applicant further certifies that, as the date of this application, there is no signed lease or purchase agreement on the property between the tenant /purchaser and landlord /seller. Applicant Property Owner September 2011 RTA Grant Regional, Tra" ortation 0 Authority 175 W, Jackson Blvd suite 1980 Chicago, I COB04 (912) 813-3200 WWW.rrAohicago.com September 15, 2011 Honorable Dan Katowski State Senator, District 33 350 S. Northwest Hwy Suite 300 Park Ridge, IL 50068 90AR Dear Senator Katowski: An S. 4etis, }r. chairman Over the last several months, the Regional Transportation Authority has James eu clwan reviewed numerous I ocal government proposals for transportation- related Jan Cation wlwam R, Coulson projects.. These prolccts are designed to provide value to the region by offering Rev, L. Tyrone 0 rkfer, Sr. Pa*k planning, operating, and capital grants variety of local projects. This type J, Da renta V. Fre of program provides a unique Opportunity for the RTA and its Service Boards to PhD Phil rzuen ' �s AlJourdan coordinate at the local 10"I to not only create plans or implement pr oject s, but to Dwight A, Magab facilitate intergovernmental cooperation and relationship buildi Andre Rice O e Today, I am pleased. to notify you that t Village of Mt. Prospect was selected ' Sloop Harms E. $mlth, M.D. Dould L. Totten as Me Of just thirtee lo 9' ch to rfte an RTA grant. Tile Village of Mt. P1 will be awarded S80,Qo0 Daugiti9 M. r ralsnl to develop a strategic and i plan for to snake recommendations a transit oriented district ow downtown , Joseph 0. Costello Executive Dirertar S" ely, 3ordan Matyas Deputy Executive Director Regional Transportation Authority .175 W..Ta.ckson + Suite 1650 - Chicago, IL 60604 Ofeice (312) 913 -3142 • Cell (312) 958.9600 E -mail: matyasj@rtachicago.org 0 /VLML ( �e The below information must be included on the cover page: Project Title Mount Prospect Downtown Implementation Plan Legal Name of Applicant Village of Mount Prospect Address 50 S. Emerson Street City, State, Zip Code Mount Prospect, IL 60056 Contact Person Clare O'Shea, AICP Title Senior Planner Phone Number (847) 818 -5312 Email Address coshea @mountprospect.org Authorized Official * Irvana K. Wilks Title Mayor * The "Authorized Official" will be responsible for executing agreements should the Application be included in the 2012 Community Planning Program of Projects. 2. GIN ERAL— ALL APPLICANTS MUST ANSWER 2.1 Identify the type of project you would like to conduct. This selection will determine the questions you will need to answer in Section 5 of the application. • Transit - Oriented Development Plan • Transit Improvement Plan • Integrated Transportation and Land Use Plan The Village of Mount Prospect is proposing to develop a Transit - Oriented Development Plan. 2.2 What are the project's goals and objectives? Goal: Improve the livability and accessibility of Downtown Mount Prospect through better use of alternate transportation modes and a mix of land uses. Objective: Plan for infrastructure/ amenity improvements downtown to enhance its status as a major transportation hub for the community. Objective: Study key properties to determine their compatibility for various types of redevelopment. Goal: Enhance the economic viability of Downtown Mount Prospect. Objective: Plan for additional mixed -use development to sustain the fiscal health of public transportation in Downtown Mount Prospect. Objective: Create additional residential living options for residents to support the downtown's commercial, retail, and transit uses. Objective: Plan for the effective use of remaining TIF funds for additional downtown improvements. Goal: Attract new developers, commercial/ retail tenants, and shoppers/ visitors to Downtown Mount Prospect. Objective: Provide options, including financial analyses, for the redevelopment of key properties in the study area. Objective: Create marketing materials for desired developments and land uses. Goal: Educate the public about the public transportation system in and around Mount Prospect. Objective: Provide resources to the public regarding the train, bus, bike, and pedestrian amenities in Mount Prospect during the public input portion of developing the plan. Objective: Work with the various transportation agencies that serve Mount Prospect on i ncorporating into the plan ways bm improve access to and use ofpublic transportation. Shore the findings of public input regarding public transit with these agencies as well. 2.3 Explain the relationship this study will have to other pastor present planning initiatives? The proposed Downtown lmmpleuoemtatiuoPtamwviUopdetuand build upon the Downtown TlFDistrict Strategic Plan O998 & 2002\ and the 2008 Mount Prospect Public Transportation Study. Many o(goals identified in the Downtown TIF District Strategic Plan have already been accomplished through the addition of mixed use developments and the new municipal courplex,n/bidzinc|mdemancxpmnde([ Public Library and o new Village Hall, Public Safety Building, and municipal parking garage. Several downtown properties, however, are still being underutilized and would benefit from reinvestment and/or redevelopment. The Mount Prospect PnbUu Transportation Stu identifies the downtown amau important transportation hub for the Village. Ihln designation comes aam result o{ the close proximity ofthe Mnkn train station, multiple intersecting bus routes, and access for both pedestrians and bicyclists. Since the adoption of the Study, the Village has undertaken the development of a Village-wide bike plan as well as a revised map to encourage more bicycling and to better meet the needs of the local bDkbzgcmrounomitv.Addidmoulpcdestriao- amd bike-friendly amenity improvements are necessary bn improve t downtown's viability mmatransportation hub. 2.4 How will the end product be approved oradopted and will therebea commitment towards implementing the recommendations from the plan? Upon mrnpletiommlthe proposed Downtown Implementation Plan, the Village Board will adopt the final report and begin work to implement the document's reconmozcndationu. The Village has mhistory of following through oo the implementation o{p|mmzecoonomendmhonm,aodemVnatratrd by its actions following the adoption of the 20A0 Public Transportation Study. Since adopting this plan, the Village has already begun evaluating existing bike routes, developing wayfinding signs, and studying the potential annexation of areas which are fundamental pieces to the future transportation system. 2.5 What entities or individuals do you intend to specifically include in the study process? The Village intends to specifically include local residents, transit uses, bike club members, the Chamber n/ Commerce, the Downtown Merchants Association, local developers and regional tmomportation providers io the development ofthe plan. 2.6 Explain how you will engage the public during the planning process. Mount Prospect recognizes amduodermtundmtbntengaging the public bmthe planning process ie key bo ensuring that the plan truly speaks ho the needs ofthe community, The Village plans tm gain input from the public through various workshops, stakeholder interviews, online surveys, and the use of social media. 2.7 Explain how the pla,n will address the goals/ themes of CMAPs GO TO 2040 Plan with primary focus on the principles of Livable Communities and Regional Mobility listed below. The full GO TO 2040 Plan can be viewed at hbp�//w/vvvvcma�i||inois �ov/�04O/main The proposed Downtown Implementation Plan furthers several goals uFCMAPx Go To 2040 P/m, specifically livable communities and regional mobility. The theme of livable commuitities stresses the importanccof spaces that integrate transportation, land use, and housi while theregi mobility theme prioritizes taki care ufexisting public transportation. The proposed Mount Prospect Downtown Implementation Plan shares these two goals and will work tV i these goalm. A livable community embodies many characteristics, but central to the concept is an emphasis on development patterns that support balanced land use. The 2040 Plan recommends linking transit, housing and land use as a strategy to enhance the livability of the region. In Mount Prospect's case, further study of the downtown is important because of the need to emphasize development patterns that support the use of public transit. Increasing the utilization of public transit reduces reliance on cars, road congestion, as well as household transportation costs. Compact development contains mixed land use patterns, encourage the use of pedestrian and bike- friendly elements, and linkages to public transportation. Future plans for Downtown Mount Prospect must identify how to create linkages between land uses and modes of transportation. Regional mobility is closely related to the creation of a livable community. Mount Prospect has long acknowledged that its location and access to both public transportation and interstate highways has given it a competitive advantage. These factors have also been important in ensuring a stable housing market and retaining and attracting businesses. Investing in the existing transportation system, and planning for multi-modal transportation, will enhance the Village's regional connectivity and attract homeowners, renters, developers, commuters and business owners. The 2040 Plan calls on regional and local governments to take care of transit by maintaining and modernizing existing facilities. Mount Prospect will coordinate with regional and local agencies to leverage efforts to maintain and modernize existing transportation systems. The proposed Downtown Implementation Plan will reaffirm the Village's commitment to foster and promote alternate transportation modes. Another theme in the 2040 Plan is the promotion of effective governance. Mount Prospect plans to work with many different stakeholders to develop and implement the plan. Under the direction of the proposed Downtown Implementation Plan, the Village will work with several units and levels of government on the implementation of identified recommendations. These efforts will support efficiency in planning and promote coordination among various agencies. Section 3: Project Details 3.1 Project Description Downtown Mount Prospect, centered at Main Street (Route 83) and Northwest Highway, has long been a symbolic center of the community. Anchored by the Village Hall and Public Safety Building, Public Library, and Metra train station, the downtown offers a variety of dining and shopping opportunities for the community. Yet the downtown has been presented multiple challenges over the years for the Village in developing a cohesive plan to make the area a true destination for businesses, residents, and visitors. Mount Prospect needs to complete a formal, transit- oriented assessment of its downtown to determine how it can continue to transform itself in the years to come. The Downtown Implementation Plan will build on the Village's 1998 Downtown Tax Increment Financing (TIF) District Strategic Plan, by taking a more comprehensive look at the downtown as a whole. Since 1998 much of Mount Prospect's downtown has been transformed with the addition of a new Village Hall and municipal parking deck, 40,000 square feet of retail space, and over 500 condominium units. Continued mixed -use, transit- oriented redevelopment of downtown Mount Prospect will be essential to its Iong -term viability. The Implementation Plan can also help to outline strategies for use of the downtown TIF district funds, which are set to expire in 2021. Finding ways to effectively use these funds to further the growth and development of the downtown over the next ten years will be crucial when increasing the tax base, and further encouraging additional redevelopment. Within the downtown, two specific properties require detailed financial analysis to determine their potential for redevelopment. The first is Sub Area 1 of the Village's downtown TIF district, which includes a mix of old and new commercial properties as well as some open space. The second is a small retail strip mall, Central PIaza, located at the northwest corner of Central Road and Main Street (Route 83). Both of these areas hold prominent locations in the downtown and therefore have the potential to accommodate residential and commercial uses. As a result, the Downtown Implementation Plan should investigate how the redevelopment of these properties could enhance Mount Prospect's central business district. The Implementation Plans also needs to review how the public's desired uses can fit into the downtown. The community has expressed their wish for family- friendly restaurants, entertainrnent, and a grocery store in the Village's downtown. A financial assessment of this type of development is needed to assess its viability and determine what, if anything, the Village can do to encourage these types of uses. Significant opportunities exist within the downtown to improve amenities for pedestrians, bicyclists, and transit users of both PACE and Metra. Improving amenities will encourage residents and visitors alike to leave behind their cars and take advantage of alternative means of transportation and explore the Village's downtown district. The Village's 2008 Public Transportation Study identified the downtown as a multi-modal transportation hub, connecting various parts of the community and the surrounding region. Identifying amenities that will make the downtown more pedestrian - friendly, improve safety for bicyclists, and make public transit more convenient will be incorporated into the plan. Mount Prospect needs an updated plan for its downtown that includes property beyond the boundaries of its TIF district and takes into consideration the transformation of the past ten years. The proposed Downtown Implementation Plan needs to focus on redevelopment opportunities, appropriate uses of TIF funds, improving amenities for pedestrians, bicyclists, and transit users, and balancing the desires of the community with the realities of the market. The community needs a document that can provide a guide for future investment in its vital core. 3.2 Project Study Area The proposed study area will consist of a half mile radius, measured from the Mount Prospect Metra Station, with specific attention on the TIF District boundaries and the mixed use district located within a quarter mile of the train station. 3.3 Proposed Scope of Work Task 1: Establish Steering Committee Description: The Village will establish a steering committee for the project made up of Village Staff members and representatives from transit agencies. The steering committee will meet to kick -off the project, before public meetings, and throughout the project to discuss project milestones and deliverables. Task 2: Public Participation and Developer Outreach Description: The public will be engaged through public meetings, workshops, social media and the Village website. A visioning workshop will be held at the beginning of the project to gather input. A second workshop will be held to review recommendations and implementation strategies. The draft plan will then go to the Committee of the Whole for discussion and then begin the formal public hearing process. Task 3: Data Collection and Existing Conditions Analysis Description: The consultant shall review past planning documents and Census data to assess the current conditions of Downtown Mount Prospect. Information available to assist the consultants include past planning documents, Census data, average daily traffic counts, bike plan and map, existing transit services, zoning maps and ongoing projects in the study area. Task 4: Residential, office, and retail market analyses Description: The consultant shall review the market conditions of Downtown Mount Prospect for several different sectors: residential, office, and retail. The purpose of the analyses is to ensure the recommended land uses are 'in demand' by the community. This analysis will also determine what type of housing, if any, should be built in Downtown Mount Prospect. Task 5: Development of concept plans Description: The consultant shall create concept plans for Central Plaza (22 N. Main Street) and sub area 1 (area bounded by Northwest Highway, Busse Avenue, and Main Street) and 2 other sites as identified by the public during the visioning workshop. The concept plans should consider massing, design, building use, parking, access, and circulation. Two to three scenarios for each property is preferred. Task 6: Financial analysis of desired land uses Description: In addition to the concept plans, a financial analysis of the preferred development plan for each property is necessary to understand the viability of the proposed uses. The analysis will also be a tool to help the Village approach developers and business owners to demonstrate the value of developing land in Mount Prospect. Task 7: Multi -modal circulation and access plans Description: The consultant shall identify ways to improve access and circulation throughout the study area, but will particular focus on improving conditions for transit users. The improvements may include public infrastructure improvements or recommendations to ease the use among different transit types. Task 8: Implementation strategies Description: The implementation strategies shall be presented in matrix form and include responsible agency or department, identify agencies with whom to coordinate, costs, potential funding sources, and time frame. Task 9: TIF District Review Description: As part of the Implementation Plan, a review of the TIF District's financial status and a prioritized spending plan for the next 10 years shall be part of the project. Included in this review should be potential incentives offered by the Village to attract /retain businesses. The consultant will also include a list of eligible and ineligible TIF expenses. Task 10: Marketing Strategy Description: A marketing strategy will assist the Village in their efforts to promote Downtown Mount Prospect to prospective and existing residents and businesses. The strategy will build upon the consultant's market study. The marketing strategy will include the creation of promotional materials and templates for business recruitment and retention initiatives. Task 11: Final plan and Village Board adoption Description: The consultant will provide a final draft plan to the Village and make revisions as necessary based on feedback from the steering committee and the public. 4. PROJECTTYPE SPECIFIC QUESTIO A. TRANSIT - ORIENTED DEVELOPMENT PLANS Below are a set of TOD related goals the RTA would like to achieve through the Community Planning Program. If your project is primarily focused on transit - oriented development, please provide information explaining how your project addresses each of the following goals: 4.A.1 RTA HOUSING AND JOBS GOALS In an effort to reduce the spatial disconnect between job centers and housing the RTA amended their strategic plan in 2009 to incorporate housing related goals. Please describe how your transit - oriented development planning project will help the RTA meet these goals. • Aim to connect existing and future regional housing centers to regional job centers by maximizing the existing transit system. • Support locating jobs and housing in proximity to one another. • Support compact, mixed -use development and infill development with access to existing transit services through coordination. Support the development of mixed - income, workforce, and affordable housing near transit. Transit - oriented development promotes a mix of land uses in a compact development pattern. As Downtown Mount Prospect has been redeveloped over the past 15 years, many of the transit- oriented development standards, identified in past planning documents, were applied to these projects. Mount Prospect has seen new development that is compact with a mix of land uses such as housing, retail and office. Additionally, residential, retail, commercial, office and industrial uses are all located within a half mile of Mount Prospect's transit center. Mount Prospect has a mix of housing options, all located within a half mile of the train station. The housing in the proposed study area ranges from apartments and condominiums to single family homes and townhomes. Mount Prospect's housing stock offers a range of prices, tenure, and types, which encourages diversity in the population Iiving near the community's multi -modal transit hub. The Village encourages mixed use development by permitting the placement of different, but compatible uses in close proximity to one another. Downtown Mount Prospect is considered as a "housing center," but does have a small employment center component. Several job generators include the municipal center, banks and several corporations that transport their employees via bus from the train station to their business' location. The buses are provided either privately by the companies or involve a public- private partnership with Pace. 4.A.2 RTA TRANSIT - ORIENTED DEVELOPMENT GOALS In an effort to define and advance transit - oriented development efforts the RTA passed a TOD policy in November 2010. Since there is no one -size- fits -all approach to TOD, RTA has identified four key goals with related strategies to best achieve success. Below are excerpts from the adopted policy. Please describe how your transit- oriented development planning project will help the RTA meet these goals. Foster relationships with local jurisdictions, regional agencies, private developers, transit agencies, local residents and businesses, and other stakeholders to support TOD. Strategies to achieve this goal include: a) Support CMAP's GOTO 2040 strategy of increasing TOD and encourage many of the transit related recommendations. b) Work with advocacy organizations to promote TOD education and best practices. c) Engage the private sector and local citizens to ensure plans are realistic and implementable. d) Employ community involvement techniques in the formation of plans that help to reflect the desires of local citizens. e) Continue coordination with service boards in TOD planning. As Mount Prospect embarks on an update of downtown planning documents, involving many agencies is crucial to assess the existing resources available and to ensure the recommendations will be implemented. The Village will continue to work with the RTA, Metra, Pace, local developers, bike organizations, residents, transit users, and other local governmental agencies to develop a plan that best meets the goals that are unique to Mount Prospect. The Village will reach out to residents for their opinions through traditional means such as meetings and workshops, but will also include social media and electronic resources to better gather input from residents and businesses. RTA, partnering with Chicago Metropolitan Agency for Planning (CMAP), will lead coordination and technical assistance efforts to implement local TOD plans. Strategies to achieve this goal include: a) Promote new development around stations that encourages compact design, mix of uses, quality - attractive buildings, and is pedestrian oriented to allow for easy access to transit facilities. b) Encourage local municipalities to adopt TOD supportive polices, plans, and zoning for transit stations and corridors within their jurisdiction that provide flexible framework for TOD and prevent development that does not support transit. c) Promote coordination amongst various governmental agencies to facilitate TOD. The Village will work with the RTA and CMAP on developing and adopting the proposed Downtown Implementation Plan, which will promote transit- oriented development and access to existing transit facilities. Past plans have promoted compact design, mix of land uses, and pedestrian oriented improvements and the Village aims to continue this trend as the downtown continues to develop. The Village will work with local and regional agencies to educate the public on transit- oriented development principals and the benefits of compact development. Upon completion of the plan, the Village will continue to cultivate relationships with governmental agencies through the implementation of the plan. Encourage the creation of livable communities at and around transit stations and corridors by supporting high quality walking environments and promoting multi -modal access to and from the system (through such strategies as encouraging the location of jobs near existing transit stations and corridors). Strategies to achieve this goal include: a) Reduce the access mode share of the automobile by encouraging and enhancing multi -modal access to and from stations, where appropriate, in partnership with communities and transit providers. b) Promote reduced commute distances and volumes by encouraging multi -modal solutions that interface with transit - oriented, mixed -use community development. c) Promote safe and comfortable walking and biking to and from stations via sidewalks and paths, as appropriate. d) Encourage appropriate and innovative parking solutions in the context of the development. e) Encourage a variety of housing types and price ranges at or around station and corridors where appropriate. f) Encourage the location of jobs near transit stations and corridors. g) Promote the strategies and requirements of LEED for Neighborhood Design (LEED -ND), which integrate the principles of smart growth, urbanism and green building. Enhancing Downtown Mount Prospect as a multi-modal transportation hub will reduce the number of vehicle trips per day, which will decrease the congestion on local roads. As gas prices and the costs of owning a vehicle increase, reliance on public transportation may increase which, in turn, can help to reduce commuter distances and volumes. Mount Prospect's multi-modal transportation system and improved pedestrian and bike access will promote safe and comfortable walking and biking to and from the train station and bus stops. Recent developments in Mount Prospect have provided a wide range of housing types and land uses. Past plans, and the subsequent implementation of these plans, have encouraged mixed -use development, which has enhanced the livability of Mount Prospect. Moving forward, the Village would like to further diversify its land uses and promote compact development. Additionally, it is important for the Village to continue its planning efforts to enhance access to public transportation, and to assess redevelopment opportunities that still exist in Downtown Mount Prospect. Promote and enhance the RTA's existing transit assets and investments. Strategies to achieve this goal include: a) Consider TOD as an opportunity to increase the value of land near stations and along corridors. b) Encourage service boards and other agencies to consider joint development of underutilized properties to create high quality TOD, where appropriate. c) Encourage development that makes transit use easy and accessible to generate new riders and revenue. d) Encourage leveraging federal investment in the regional transit network by ensuring plans provide information needed for the economic development and community support portions of various federal and state funding programs. e) Encourage communities to coordinate with the RTA and the appropriate service boards when evaluating large -scale development that can affect ridership and use of the transit system. f) Potentially generate new revenues through increased sales tax, value capture strategies, and farebox revenues. The proposed Downtown Implementation Plan will assess the opportunities available at an existing transportation hub. Mount Prospect's downtown has a Metra train station, several bus routes, bike routes, and pedestrian amenities. Ridership levels and use of the transit system will likely increase as the different transportation modes complement each other and work together. The proposed plan will encourage development and public improvements that increase the accessibility and ease of use near the train station. The Village will use the proposed Downtown Implementation Plan when seeking state and federal funding as part of grant applications or other funding programs. Many grant applications assess how funding an improvement works with a larger plan for development. The completed Downtown Implementation Plan will identify improvements throughout the study area, which is evidence that the project is based on sound planning principles. Additionally, given that the proposed plan has a public participation component, the recommendations have the public's and stakeholder's support since they will be involved with the development of the plan. 4.A.3 RTA STRATEGIC PLAN - CORE GOALS In February 2007, the RTA released the Regional Transportation Strategic Plan. The purpose of the Strategic Plan is to guide the region in achieving a world -class public transportation system that is convenient, affordable, reliable and safe, and that is the keystone of the region's growing business opportunities, a thriving job market, clean air and livable communities over the coming decades. Through this program, the RTA seeks projects that support the Strategic Plan and are consistent with the four primary Goals and associated Objectives of that plan, listed below. Please describe how your transit - oriented development planning project will help the RTA meet these goals. • Provide Transportation Options and Mobility Mount Prospect's Downtown Implementation Plan will focus on transit as an integral part of future downtown development. The Village will promote transit by making improvements to downtown infrastructure and amenities, as well making conscious decisions regarding land use. The infrastructure/ amenity improvements will provide better access for bicyclists and pedestrians, which will make several modes of public transportation easier to understand and use. As a result, public transportation will become a more viable option for regular commuters, visitors, and occasional transit users. The proposed Downtown Implementation Plan will promote transit connections within the larger region, specifically the Northwest suburbs. Planning for multi-modal connections will encourage the use of alternate modes of transportation and provide options to residents that are currently reliant on automobiles. As transit becomes easier to navigate and more accessible residents of Mount Prospect, and the surrounding communities, will recognize the value of these transit options that allow them to travel to both local and regional destinations. • Ensure Financial Viability The Village will consider the fiscal health of its public transportation system as part of the development of the Downtown Implementation Plan. The plan will focus on strategies to improve access and facilitate the use of the various public transportation modes with an expected outcome of increased ridership. The higher density, compact nature of future development in Downtown Mount Prospect will also increase the number of residents likely to utilize public transit as the area experiences an increase in its housing options and, therefore, its number of households. • Enhance Livability and Economic Vitality The proposed Downtown Implementation PIan will enhance livability and economic vitality for its residents, visitors, and businesses. The Village has made transit oriented development a priority in Downtown Mount Prospect and will encourage a mix of land uses, better access to transit, and more pedestrian friendly amenities. Housing density is higher in Downtown Mount Prospect than in other areas of town to create a critical mass of residents, which support other land uses, such as restaurants, shops, and transit. This compact land use has attracted a diverse population including seniors and individuals with disabilities because of the increased mobility from public transportation. By focusing on improving the use of and access to public transportation options, the Village will give residents a choice in utilizing public transportation instead of a vehicle. With this choice, the proposed plan and its implementation program will aim to increase transit ridership and thereby reduce the number of vehicles on the road. The reduction of vehicle miles traveled translates to energy savings and a reduction in energy consumption. • Demonstrate Value a) Realize additional operations support through legislative action b) Achieve adequate capital funding to move the system towards a State of Good Repair and undertake selective expansions c) Manage transit operations so that they are cost and service effective d) Create and sustain public understanding of the benefits of public transportation The Village will educate the public about the benefits of public transportation through the public participation portion of the Downtown Implementation Plan. The plaruning process is also an opportunity to educate the public on the existing resources in public transportation that Mount Prospect is afforded. With this education, the Village hopes that residents will consider public transportation for trips that they would normally take in their car. The long -term benefit of the public education and understanding is the public will understand that public transit facilities are valuable and should be supported. 4.A.4 LEVEL OF SERVICE BOARD SUPPORT Please also be aware that your project will be evaluated on the level of RTA Service Board's (CTA, Metra, and Pace) support for your project. Extra weight will be given to projects that are on the existing transit system, acknowledges the involvement of service boards in the planning process, and supports the goals and initiatives of the service boards. No narrative is needed to satisfy this goal.